My younger cousin may study fashion in college, and he asked me for some tips. I decided to post this publicly in case anyone else could benefit.
Will this list be completely exhaustive? No. Will it work for everyone? Also, no. However, all of these things have helped me or other people, so take what you will and apply it to your situation.
Social Media and the Internet
In terms of business, knowing your way around various social media outlets is a definite necessity when it comes to promoting any brand – be that your own or someone else’s. Even if your brand or the brand (or store, etc.) you are working for chooses not to focus on social media, having this knowledge can help you analyze competitors and the way they connect with similar target markets.
Personally, I have both been hired as well as promoted due to my social media knowledge and my ability to engage with customers via different mediums.
Having basic knowledge of Instagram, Facebook, Twitter, Tumblr, Pinterest and Youtube as well as the specific audiences they draw can benefit you as you market yourself as well as any fashion companies you work for. It also helps to have knowledge of any upcoming or alternative mediums, such as Periscope.
In combination with understanding how to reach an audience from a business perspective, utilize these platforms for your own personal benefit. I follow the Business of Fashion on Instagram as well as my favorite brands and people whose style I admire. This provides both inspiration and a way to stay on top of trends and happenings.